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Case 03 / 04 — 2026

Nightjar

Eleven booking systems, one ticket. A brand and landing page for a sleeper-rail layer that makes incompatible fare structures look like a single product — without lying about any of them.

Brand Landing page Design system
ClientSelf-directed concept
Year2026
ScopeBrand · Landing page · Design system
Timeline12-section page · 34 components
Nightjar

The problem

Night trains came back across Europe and the booking did not. Eleven operators run sleepers on overlapping corridors, each with its own site, its own fare rules and its own idea of what a berth is.

Some do not sell to foreign cards. One is only bookable by phone. A traveller who wants to leave Berlin after dinner and wake up in Vienna has to know which of the eleven to open before they can even see a price.

The design problem was not the search. It was making eleven incompatible fare structures look like a single product without lying about any of them.

What we designed

One search across every operator, one real total stated up front, and berth-level choice rather than a vague class name. Carbon is stated plainly next to the fare instead of hidden in a footer.

The identity leans on a deep night-blue field and Hanken Grotesk set large, with the interface pieces — platform watch, price-drop chips, operator badges — designed as components so the page and the product share one vocabulary.

Chapter 01

The problem

Eleven operators, eleven fare structures, and no single place to buy a berth.

Eleven booking systems, one ticket
Chapter 02

Identity

A night-blue field, Hanken Grotesk set large, and the tokens that hold it together.

Primary colours
Typography
Components & tokens
Chapter 03

The page

Twelve sections that have to explain a cross-operator fare without a footnote.

Page map
Landing page, full scroll
Closing frame

Scope of the work

42Sleeper routes covered by the concept
11Operators unified behind one ticket
12Page sections designed end to end
34Components in the shared library
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Undertone